I have met many people during my career who were frustrated in not being able to progress/sell an idea to their boss or colleagues. The idea seemed so logical to them and could not understand why other hadn't bought into the idea.

So how do you convince others of your idea? The Communicating an Idea format is powerful in logically 'unpacking' the idea that should greatly assist in you 'telling your story' that will take the readers on a journey to your convincing recommendation.

The use of the tool is covered comprehensively in an e-book - titled Cost-Benefit - click here.